It makes real sense to engage a PPC services agency as these providers, can help get you a high terrific ROI (Return On Investment). These firms have an exact understanding of how to mine high-paying keywords and then smartly bid on these. Likewise ensuring that your budget will not bleed and you realize the desired results.
Let’s see how a PPC services agency creates a campaign:
- It first analyzes your website and builds a list of major keywords, along with long tail keywords. Keyword research is specialized work and should be performed by experienced experts. Plus, you require special tools to research major keywords. Using the free online tools will not suffice.
- The team offering PPC London Ontario prepares a few text and banner ads for your PPC campaign. These Google ads are formulated by a professional copywriter hired by the PPC services agency. Note that the number of characters in a PPC ad has a limit and hence it takes a professional ad copywriter to weave together a compelling ad.
- Next, the PPC team will analyze how your competitor is working on their PPC campaign. They then will compare your ads with the competitor’s. Identifying what your competitor is up to needs time and money and special software.
- They organize your Google AdWords account and puts your funds into Google (or other major search engines if the campaign surpasses Google).
- Now it’s time to launch your campaign. Your Google ads agency Toronto sets up the ads, in the Google AdWords account. The PPC experts bid on keywords, choose the target audience relying on age, sex, location, etc., and specify the time when the PPC ads will be shown.
- The PPC services agency also decides on whether your ads will work on Google’s content network (Google affiliates are permitted to publish PPC ads); and choose the best suitable option depending on mutual consultations. There are various flukes involved when creating a PPC campaign; and various factors have to be checked/unchecked. There are several technical terms involved and any error will bleed your budget.
- The agency implementing PPC London Ontario creates a negative keyword list and specifically communicates to Google not to display your ad, when these keywords are searched for. Negative keywords are keywords that cannot get you any worthwhile traffic.
- The PPC agency will then release your ads, however will split-test the same. The PPC experts will work with you to make relevant landing pages that are specific to each PPC ad. The response to your ads will be watched regularly and modifications, as required, will be done. The split-test is most vital since it helps the PPC services provider to know which ads work and which don’t. According to that, the most effective ads are used, and best suitable ads are created on the same lines. Then, the more split-tests are initiated.
The Bottom line