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5 Strategies to Improve Core Web Vitals

Companies implement and follow many ways to increase the ranking of their site. Some of these are opting to outsource social media management and employing SEO. While they can help boost their online visibility, there are various changes in ranking factors that business owners might want to know.

In May 2020, google introduced Core Web Vitals, a set of metrics that measures a page’s performance in providing a positive user experience. In July 2021, Google then made Core Web Vitals a ranking signal, which prompted many businesses to value page quality and experience.

There are three Core Web Vital metrics and these are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). 

The LCP measures how long it takes for a page’s core content to load. It measures “perceived” load speed and a good LCP score is under 2.5 seconds. The FID measures the time beginning from when the user interacted with the web page until the browser can begin to process such input. Simply put, it is the time that a browser reacts to a user’s action and begins processing it.

Lastly, the CLS evaluates the stability of the website page while it loads. Focusing on this Core Web Vital enables companies to improve their page experience by preventing people from clicking on unintended links and being redirected to a different page than they initially clicked.

Companies must work on these Core Web Vitals as they can improve site performance and get better chances of ranking higher on search engine results pages or SERPs. They can follow the following strategies to improve Core Web Vitals:

  • Optimize JavaScript Code
  • Implement Lazy Loading
  • Optimizing Images and Videos
  • Avoid Putting Ads and Pop-ups Above Content
  • Improve Server Response Time

Also, they can choose to outsource social media as another way to increase their online presence. 

Click this infographic from Digital Marketing Philippines to learn more about strategies to improve Core Web Vitals.

Core Web Vitals

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